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Manager media strategy

The Mars Agency

This is a Full-time position in Southfield, MI posted November 18, 2019.

The Mars Agency is a global marketing practice, specializing in marketing to shoppers, consumers and retailers across the ever-expanding omni-commerce environment.

Mars uniquely refers to this environment as the A-to-V Commerce SM space, which incorporates everything from Autonomous to Voice commerce. Mars, proud of its independence and growth-for-clients focus, operates internationally across the Americas, Europe and Asia through its network of 13 offices. We’re seeking a Manager, Media Strategy to create impact from our Southfield HQ. A Manager, Media Strategy leads development of media strategies, plans and campaign activation to achieve client objectives.

Drives innovation at both the strategic and campaign level.

Builds relationships with internal and external teams and manages relationships with vendors, setting expectations and confirming they are met.PRIMARY RESPONSIBILITIES:-Develop and deliver effective media strategies and plans, utilizing research tools and historical client data and knowledge of media landscape and innovations-Research, develop and share POVs on new client opportunities-Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals and budgets-Translate media strategies into tactical plans that achieve client’s objectives and fit within budget-Create strong relationships with vendor partners and stay current on relevant, upcoming offerings-Research and seek new media trends, innovations and opportunities to share with team and client-Negotiate with vendor partners to obtain media availability and placement, advantageous rates and added value; evaluate appropriate media opportunities for achieving client objectives-Act as a liaison between the media and account team to ensure that project milestones, timelines, plan approvals, and deliverables are met-Monitor and track media spend, compare against client budget, and alert team of any discrepancies-Handle other duties as assigned by supervisorSKILLSETS REQUIRED:-Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience-3-5 years of media experience working in an agency setting-Must have a strong level of understanding of multiple media channels; shopper, digital and traditional-Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions-Keen attention to detail with strong mathematical and Microsoft Office skills including expert proficiency in applications such as Excel, PowerPoint and Word-Able to build relationships across the team, department, vendors and clients-Proactive approach, demonstrated by:Providing regular project timeline and budget updates to team/supervisor-Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team-Developing an understanding of new/emerging media developments and sharing with the broader team internally-Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client