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Veterans Preferred – Ad Compliance Specialist


This is a Full-time position in Warren, MI posted March 19, 2023.

Military Veterans are Encouraged to Apply.

WPP is the transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 109,000 accomplished people in 110 countries. WPP has headquarters in New York, London and Singapore and a corporate presence in major markets worldwide.

We create transformative ideas and outcomes for our clients through an integrated offer of communications, experience, commerce, and technology.

WPP and our award-winning agencies work with most of the world’s biggest companies and organisations – from Ford, Unilever and P&G to Google, HSBC, and the UN. Our clients include 61 of the FTSE 100, 317 of the Fortune Global 500, all 30 of the Dow Jones 30 and 62 of the NASDAQ 100. WPP are the leader in the Bloomberg Gender Equality Index and 8th in the FTSE 100 rankings for Women on Boards.

Agency is seeking a talented, business-oriented Ad Compliance Specialist to join its WPP Commercial Legal & Business Affairs team in Detroit, Michigan. The Ad Compliance Specialist, preferably a paralegal, should have enthusiasm for advertising law and experience in the automotive field. Knowledge related to vehicle claims substantiation and regulations is required. This role will service as a liaison between the Ford Office of the General Counsel, Agency Legal Counsel, Ford Engineering, and core Agency departments.

This Ad Compliance Specialist must be able to review and revise a range of advertising materials, effectively communicate (both verbally and in writing) various risk mitigation strategies to a non-legal audience. The Ad Compliance Specialist should possess excellent judgment and be well-versed in assessing risk and finding practical solutions. Knowledge of copyright, trademark, right of privacy/publicity, and advertising law related to vehicles is required.

The Ad Compliance Specialist will help ensure the business practices, policies, and activities of Agency and our Client meet not only legal and regulatory requirements, but also are consistent with WPP’s ethical and moral obligations to clients, shareholders, suppliers, and all external stakeholders.

What you’ll do:

• Review |Review all Ford Motor Company advertising for Ford and Lincoln products for national and regional automotive advertising. Scope may change and grow as needed.

• Identify | Proactively identify issues and offer solutions in areas of advertising law, claim substantiation, trademark clearance, copyrights, promotions, and more.

• Advise | Partner with Product Specialists on claims. Advise Ford Motor Company brand teams on legal issues related to advertising.

• Protect |Help maintain and support all Ford Motor Company Marketing Standards.

• Support | Will be accessible and credible to the legal team, management, and all colleagues. Be willing to help as needed, across the legal team.

• Interpret | Explain complex concepts efficiently and effectively. Foster the reputation of the legal team as positive team members and facilitators of business growth and transactions.

• Observe | Proactively monitor the relevant legal environment concerning current automotive advertising laws and trends that will impact the business and provide advice regarding the same.

Who you are:

• A Connector| Ability to bring people together to advance a project.

• Creative Bravery | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging, especially working cross-discipline.

• Positive | Dig in and figure out how to work around problems. Provide a balance needed to maintain stamina and positivity.

• In It Together | We all wear the hats that need wearing, it’s a mentality that makes the team successful.

What you’ll need:

• Paralegal Certification, preferably.

• Experience with the automotive industry and claim substantiations, including Section 5 of the FTC Act and general advertising laws and regulations.

• Significant experience from within a well-respected law firm, an ad agency, or a vehicle brand.

• Genuine enthusiasm for the advertising space, the ability to deal with ambiguity, a strong work ethic, a direct and candid style, and the ability to prioritize quickly.

• Comfort counseling agency personnel and the client regarding risks and solutions

• Location is Detroit, Michigan

• The team works together in-office at least three (3) days a week

Who you are:

You’re open : We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are accepting: of new ideas, new partnerships, new ways of working.

You’re optimistic : We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You’re extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we’ll give you:

Passionate, inspired people – We promote a culture of people that do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?


WPP is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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