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Sr. Campaign Specialist

Advance Local : MLive.com

This is a Full-time position in Grand rapids, MI posted November 20, 2021.

The Sr.

Campaign Specialist provides day-to-day fulfillment and campaign support to our local markets and clients for search/social campaigns.

This position uses acquired deep knowledge on best practices for structuring, building and executing social/SEM Campaigns, and leverages our platforms to best optimize the results of our tier 1 and 2 accounts.What you’ll be doing:
• Translate client goals and objectives into specific actionable tactics.
• Provide traffic estimates for new (or existing) clients to establish budget across all platforms.
• Responsible for structuring campaigns to best facilitate campaign performance to meet (or exceed) client goals.
• Responsible for building attrition and ROI models for future campaign growth, based on campaign forecasting
• Provide insights on more complex campaign performance for key campaign metrics through weekly (or monthly) write-ups.
• Oversee campaign execution to ensure adhering to client goals and objectives.
• Proactively recommend opportunities to improve campaign performance and grow client investment.
• Specialist in providing guidance for industry best practices.
• Utilize competitive intelligence tools to proactively identify opportunities for new (or existing) clients.
• Serve as primary point-of-contact for technology partners to set expectations and establish client goals and objectives.
• Create and update monthly dashboard reporting and insights, tracking campaign results against established targetsOur ideal candidate will have the following:
• Bachelor’s degree preferred, or equivalent combination of training and experience
• Minimum three years’ experience managing and optimizing campaigns
• Knowledge and hands-on experience of reporting and tracking systems including Google Analytics; Certification a plus
• Proficiency in Digital Campaign management and the concepts of pacing, bid management, and other standard components
• Strong ability to understand results, troubleshoot issues, and communicate them effectively to an appropriate audience
• Ability to analyze and interpret data
• Ability to identify strategic solutions in day-to-day campaign management and communicate them to a non-technical audiencerecblid dihax99uflbensz3o0vnsrbax20774