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Copy Writer

Lake Michigan Credit Union

This is a Full-time position in Kentwood, MI posted June 11, 2021.

Job Summary The DesignerCopywriter will work as part of Lake Michigan Credit Unionrsquos eConnect department to bring brands alive across digital channels. This role will be responsible for developing stellar creative content and brainstorming clever digital campaigns. Responsibilities Develop and write impactful copy that supports the strategic goals of our internal business teams and enhances the creative messaging of eConnect projects. Responsible for creating engaging social and digital content across specific platforms for a diverse range of industry verticals. Participate in creative concept development from ideation through execution. Develop creative content, programs and concepts that meet business objectives. Amplify ideas with multi-media marketing collateral including branding, advertising and identity, traditional print design for all types, and web and interactive design. Direct the production of marketing materials from idea to finished product. Monitor creative performance of campaigns and provides solutions for optimization of content. Ensure error-free grammar and spelling. Construct and distribute internal LMCU communications, including general communication and emails. Treat internal business needs with the same degree of enthusiasm you apply to client deliverables and new business pitches. Collaborate with clients, other designers, account team, outside vendors and production team. Adhere to Lake Michigan Credit Unionrsquos brand standards and guidelines while managing the brand standards and advocating for LMCUrsquos Brand, internally and externally to keep it unified across all platforms while providing design and content expertise. Preferred Education and Experience Three+ years of similar or related experience, including preparatory experience. A college degree in Digital Design, Graphic Design, Communication, Marketing or similar related field. General understandingexperience with graphic digital media design (IE website, SEM materials, digital andor video messages). Graphic arts design experience using a variety of design software, most notably the Adobe Creative Cloud.