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Product Marketing Manger – Pet Division

DaySmart Software, Inc.

This is a Full-time position in Ann Arbor, MI posted September 8, 2021.

DaySmart”s Marketing Team seeks a new member – one who can focus on our growing pet services segment. The successful candidate will direct lead generation, content creation, brand building and campaign execution for our industry-leading 123Pet Software as well as our newly acquired Vetter Software solutions.

You should be comfortable working in an agile environment with multiple priorities, aggressive deadlines and continual growth. If you are results-oriented, self-motivated and process-driven – this is a position where you will be in position to contribute to one of our most important business verticals.

What You’ll Be Doing 

  • Contribute to the development and execution of innovative demand generation initiatives to accelerate the volume of qualified leads to our growing sales team.
  • Work with the larger team to develop creative approaches to reaching our diverse pet services prospects and to articulate our value through content that converts.
  • Leverage our agency relationships to maximize their potential for the pet sector.  Collaborate with them on new advertising initiatives to drive traffic & conversions.
  • Assume responsibility for managing the relevant components of the marketing budget (invoices, contracts, expenses).

What You Bring to DaySmart

  • Experience in the field of pet services (grooming, kenneling, veterinary or retail) as well as the broad marketing experience required to design campaigns that deliver qualified leads and enable us to build lasting brands.
  • Contributions to marketing programs from start to finish, leveraging internal and external support to drive quality, targeted campaigns.
  • Analysis of customer insights, consumer trends, market analysis, and marketing best practices to ensure successful strategies that “hit the mark” with our pet prospects.
  • An appreciation for analytics and reporting across multiple platforms to extract key insights for results measurement, future campaign development and improved go-to-market strategies.

Required Skills

  • 3-5 years experience in some aspect pet services and meaningful experience with modern marketing (campaigns, content, brand building, product launches…).
  • Proven experience developing and executing marketing plans and campaigns.
  • Experience with marketing automation and CRM tools (Salesforce and Pardot).
  • Must have excellent written and oral communication skills.
  • Strong project management, multitasking, and decision-making skills.
  • You need to bring a passion for pet businesses and a sincere desire to excel in a highly-performant team.
  • Background in Software as a Service experience (SaaS) is a plus.

What You’ll Get From Us

DaySmart Software is pleased to offer a full range of benefits through our network of partners. We offer three medical plans through Blue Cross Blue Shield (BCBS) and also offer a High Deductible Health Plan w/HSA. DaySmart offers voluntary coverage like Accident, Cancer Care, Critical Illness and Hospital Confinement as a supplement to your medical coverage. Dental, vision and tele-health access are also available. You also have access to a health care and/or dependent care Flexible Spending Accounts (FSAs). Your benefit package also includes Life and Accidental Death and Dismemberment (AD&D) insurance as well as Voluntary Life insurance. This includes short-term and long-term disability benefits. A 401K plan with matching contributions is also available.

DaySmart is committed to creating a diverse employee environment and is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.