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Marketing Content Creator

Western Global

This is a Full-time position in Troy, MI posted June 8, 2021.

What is the role we are recruiting for?

We have a fantastic opportunity to join us as our Marketing Content Creator. Reporting to the Global Head of Marketing the content creator is responsible for supporting the Marketing team in curating and creating content promoting and building brand awareness. The Content Creator will have the opportunity to join a dynamic team and focus on writing pieces, creating new content, editing videos or creating interactive media elements that share these ideas in innovative and engaging ways. Ultimately, an exceptional Content Creator will promote collaboration between internal stakeholders to ensure consistency in our company’s outputs.

Who We Are:

We are a rapidly growing, innovative company and our strategy is simple. We want to change the way America fuels and become the global leader in the supply mobile fuel storage equipment. Our cube shape sets us apart!

Our strategy involves us supporting our customers in overcoming the challenges they face in fueling equipment and offering power generation in remote and off-grid locations. We work with our suppliers and other partners to make Western a long term partner they can trust and rely on. And most importantly, we work hard to make Western to be a great place to work for our current team and new people that will join us.

Operations are based in Michigan and a team of sales professionals are located throughout the US and Canada and further locations in Europe and the Middle East. Our team work with the largest national and international players in the fuel distribution market.

Job Requirements:

What are the Core Responsibilities?

  • Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
  • Produce strong print and online creative assets to tight deadlines from concept to completion to suit multiple platforms.
  • Produce and create of a programme of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders
  • Create graphics and edit photos, working with the internal design team when necessary.
  • Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content.
  • Prioritise and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.
  • Contribute to and work with relevant team and stakeholders to develop, manage and implement the creation of integrated marketing campaigns.
  • Understanding our brand and fully implementing it throughout every piece of work.
  • Using your creative flare to produce and push the brand.

Who are you?


  • Ability to work quickly and multi-task in a very fast paced environment.
  • Detailed oriented and fantastic organization skills.
  • Experience with Adobe InDesign, Photoshop, Illustrator and XD
  • Previous experience working in a creative role
  • Experience working to brand guidelines previously, ensuring a consistent brand identity
  • A can-do and problem-solving attitude
  • Excellent attention to detail
  • Good communication skills with internal stakeholders on individual projects
  • Previous experience in a product manufacturing industry (Desirable

Personal attributes:

  • Determination – not easily discouraged or put off.
  • Passion, enthusiasm and charisma.
  • Innovative – prepared to see beyond how it has been done before.
  • Positive outlook – always sees opportunity through any adversity.
  • Resilient – ready to bounce back from any challenges.
  • Assertive – gets things done when they need to be.

Our Values:

Teamwork – We work as one. Across borders. Across departments. Across challenges. Because when we’re together, we’re stronger. Together, we’re ready for anything.

Openness – When we’re open, we create opportunities. We’re open to ideas, honest with each other (and ourselves), and unafraid of hearing opinions that are different to our own.

Passion – We love what we do. And it shows. Because no matter what we’re doing, we always strive to do it better. Better products & solutions. Better ways of working. Better relationships with our customers, and each other.

Integrity – Doing the right thing matters. That means we take ownership of every project, challenge and outcome, making wrongs right, and always moving our company in the right direction.

Celebrating Success – We don’t define success like every other company. We go further. Sales growth is important, but so are the achievements, attitudes, and endeavors of our people, no matter what they do or where they work. We make the time to recognise each other, and what we achieve together